Fox Sports and Barstool Sports announce comprehensive partnership

Fox Sports and Barstool Sports announced a comprehensive partnership deal Thursday that will include a new two-hour daily studio show on FS1 and collaborations across college football and basketball programming and other properties.

Barstool Sports founder and owner Dave Portnoy will join Fox Sports’s “Big Noon Kickoff” college football studio program on Saturdays. Dan Katz, known as “Big Cat,” will be among the other Barstool personalities appearing on the show.

“Big Noon Kickoff” will be joined on location by the “Barstool College Football Show” for select games during the season. The show will air from 9-9:45 a.m. on Saturday’s across Barstool channels, as well as Fox platforms Tubi, the Fox Sports app, and

foxsports.com

Barstool also will contribute to Fox Sports’s college basketball coverage in the coming season, including the College Basketball Crown, a postseason tournament launched by the network in April.

The new two-hour FS1 program, featuring Barstool personalities and guest appearances from Fox Sports talent, will air weekdays. Details of the launch date and window will be announced at a later date, as will information about digital collaborations between the companies.

“We’re excited to welcome Dave Portnoy and Barstool Sports to the Fox Sports family,” said Eric Shanks, Fox Sports CEO & executive producer, in a statement. “Dave has built a one-of-a-kind brand that connects with a new generation of sports fans — authentic, bold, and original. Their unique voice and loyal fan base makes them a natural fit for our evolving multiplatform content strategy.”

Said Portnoy: “Everybody at Barstool is super excited to partner with the Fox Sports family. In our two-decade history, we’ve never had the chance to work with so much talent and resources. We can’t wait to collab and bring our voice to Fox Sports’s airwaves. See ya soon in Columbus [for the Ohio State-Texas season-opening matchup Aug. 30].”