by TikTok is preparing to launch a new app for U.S. users as it faces mounting pressure to sell its American operations or risk being banned nationwide.
Owned by China-based tech giant ByteDance, TikTok has until September 17, 2025, to divest its U.S. business following national security concerns raised by U.S. lawmakers and federal regulators. Officials have long feared that user data collected by TikTok could be accessed by the Chinese government—an accusation TikTok has consistently denied.
New App Launch Planned for September
According to a report from The Information, TikTok is planning to release a new U.S.-specific app on September 5, 2025. The existing app could potentially stop working by March 2026, prompting U.S. users to transition to the new platform to maintain access to the video-sharing service.
This new version of TikTok may include modifications designed to satisfy American regulatory and security concerns, particularly around data handling and corporate structure.
User Impact and Business Reach
TikTok remains one of the most widely used apps in the United States, with more than 170 million American users. It has grown into a major platform not just for entertainment, but also for education, marketing, and e-commerce. Small businesses, content creators, and multinational brands rely heavily on the platform to reach younger audiences and boost engagement.
Ray Wang, principal analyst and founder of Constellation Research, noted that even after a sale, TikTok is likely to retain its popularity. “The platform has deeply integrated itself into American digital culture,” Wang said.
What’s Next?
The U.S. government has not yet approved any potential sale, and it remains unclear who might acquire TikTok’s U.S. operations. However, the introduction of a new app appears to be TikTok’s way of signaling its intention to remain in the American market—one way or another.
As the September deadline approaches, users and creators alike are watching closely to see how TikTok’s future in the U.S. will unfold.
