Report: Embedded Finance Is Turning Eyeballs Into Revenue for Software Platforms. Embedded finance is now required. Businesses who adopt these advances will be at the forefront as competition heats up, while those that lag behind run the risk of falling behind.
Embedded finance services, ranging from corporate credit cards to buy now, pay later (BNPL), are changing the way software publishing marketplaces, independent software suppliers, and payment facilitators (PayFacs) function. To open up new growth prospects, these aspects must be improved and innovated.
It could take two to five years for many PayFacs, ISVs, and marketplaces in the software publishing industry to improve embedded finance functionalities. The way these companies handle these characteristics actually differs significantly, according to Intelligence research. ISVs are taking a more methodical approach, giving loyalty and rewards programs priority, whereas PayFacs and marketplaces are quickly implementing technologies like BNPL and merchant loans. Additionally, data indicates that the software publication industry now requires the acceptance of digital wallets.
The December report reveals what PayFacs, ISVs and marketplaces need to know about embedded finance:
- How PayFacs, ISVs, and marketplaces are coordinating their approaches to increase revenue, retain customers, and expand their markets
- which has PayFacs, markets, and ISVs are giving priority to
- How PayFacs, ISVs, and marketplaces may use this capability to make their value propositions stronger and differentiate themselves in a crowded market
- How marketplaces, PayFacs, and ISVs are customizing their solutions to satisfy the changing needs of their varied clientele
To find out more about why software publishing platform companies are developing their embedded finance capabilities, download the report. The opportunity that PayFacs, ISVs, and marketplaces cannot afford to overlook is examined in five charts of informative data.
About the Report
A survey of 79 executives from PayFacs, ISVs, and marketplaces in the software publishing industry served as the basis for the Carat from Fiserv partnership, “How Embedded Finance Drives Software Publishing Platform Innovation.” Regarding embedded financial innovation, the paper looks at the attitudes and actions of these PayFacs, ISVs, and marketplaces. The survey took place from May 28 to July 20.
