by A sweeping 24-hour economic “blackout” is set to take place on August 9, with Americans being urged to avoid all non-essential spending in a protest against corporate practices. The event is part of a growing movement led by the grassroots advocacy group The People’s Union USA, which is calling for economic resistance as a form of civil action.
What’s Happening
John Schwarz, founder of The People’s Union USA, took to Instagram this week to rally support from his over 500,000 followers:
“Economic blackout. August 9. No spending. No shopping. Nowhere.”
The call to action encourages participants to refrain from shopping, streaming, fast food purchases, and online orders for the full day. Essential purchases should be limited to small, local businesses whenever possible.
Why It Matters
The protest is the latest in a series of boycotts and consumer-led actions aimed at holding major corporations accountable. The movement has gained traction this year as frustration builds over issues like:
- Corporate price gouging
- Worker mistreatment
- Tax avoidance
- Pullbacks on diversity, equity, and inclusion (DEI) efforts
While analysts say such grassroots efforts may not dramatically impact corporate profits, some companies have acknowledged reputational damage as a result of these boycotts.
About The People’s Union USA
The People’s Union describes itself as a nonpartisan, working-class movement focused on “economic resistance, corporate accountability, and real justice.” Their “Economic Blackout Tour” includes both one-day blackout events and ongoing brand-specific boycotts.
Beyond the Economy
According to Schwarz, the August 9 blackout represents more than just an economic protest—it’s also a collective expression of discontent from Americans who feel ignored by corporate and political elites.
“This is about reclaiming power,” Schwarz said in a recent post. “When we withhold our money, we withhold our consent.”
What’s Next
- The August 9 blackout will run for 24 hours.
- Upcoming boycotts are planned for September, targeting Amazon, Uber, and Pepsi.
- Participants are encouraged to spread awareness on social media using hashtags like #EconomicBlackout and #PeoplesUnionUSA.
Previous blackouts have taken place across the U.S., and the group is currently promoting a month-long boycott of Walmart, McDonald’s, and Lowe’s throughout August.
