by A nationwide boycott of The Home Depot is underway this July, organized by the non-partisan group People’s Union USA. The move comes amid growing public scrutiny of corporations altering or scaling back their diversity, equity, and inclusion (DEI) initiatives in response to recent political shifts.
Why It Matters
- The boycott is part of a larger wave of consumer activism targeting major U.S. companies.
- It reflects public reaction to corporations reducing or removing DEI programs.
- Critics argue that such moves undermine fair representation and inclusion.
- The boycott aligns with efforts to redirect consumer support toward small and local businesses.
What to Know
- Organizing Group: People’s Union USA, a non-partisan organization focused on economic resistance and corporate accountability.
- Boycott Duration: Entire month of July.
- Companies Targeted: The Home Depot, Amazon, and Starbucks.
- Main Allegation: The Home Depot allegedly removed its DEI webpage following the rollback of DEI programs under President Trump’s second term.
- Group’s Statement: Founder John Schwartz said the removal signals that “standing for fairness or for equality or for representation was something to be ashamed of.”
- Corporate Response: A Home Depot spokesperson stated the company is guided by core values including “respect for all people” and remains committed to a welcoming culture.
What People Are Saying
- John Schwartz (People’s Union USA): “We stop shopping with them… and shift our energy to small businesses, to local shops, to the people who actually care. Because we are the economy.”
- The Home Depot (Spokesperson): “We’re proud to have a culture that welcomes everyone… supporting associates, building relationships and fostering innovation.”
What Happens Next
- People’s Union USA plans to continue organizing similar boycotts targeting large corporations.
- The group encourages consumers to redirect spending to local and independent businesses during the boycott.
- Whether the action leads to policy reversals or broader corporate accountability remains to be seen.
