The Dane County Holiday Market 2025 is set to take place on Saturday, November 22, 2025, in Madison, Wisconsin, providing a festive and family-friendly holiday experience for residents and visitors alike. This highly anticipated annual market has become one of the top holiday events in Dane County, drawing crowds from across the region.
With its combination of local artisan vendors, seasonal food, live entertainment, and festive decorations, the market offers the perfect opportunity to kick off the holiday season in style.
Whether you are looking for unique gifts, holiday décor, or festive foods, the Dane County Holiday Market has something for everyone. Families, couples, and friends can spend the day exploring a vibrant market atmosphere filled with holiday spirit, community connection, and cheerful activities.
Overview of the Dane County Holiday Market
The Dane County Holiday Market will run from 10:00 AM to 6:00 PM on November 22, 2025, at a central venue in Dane County, easily accessible from Madison, Middleton, Sun Prairie, and surrounding areas. Admission is free for all visitors, making it a perfect holiday outing for the whole family. The market features a combination of indoor and outdoor vendor spaces, ensuring a comfortable experience regardless of the weather.
This event is designed not just as a shopping destination, but as a celebration of community and holiday traditions, with activities and entertainment for all ages. It is widely regarded as one of the most festive holiday markets in Wisconsin, attracting visitors looking for unique gifts and seasonal fun.
Holiday Shopping and Local Crafts
One of the highlights of the Dane County Holiday Market is its extensive selection of local vendors. Shoppers can browse hundreds of stalls offering handmade jewelry, artisanal crafts, artwork, holiday decorations, and clothing. The market is an ideal place to find one-of-a-kind gifts for friends and family, from handcrafted home décor to locally produced candles and gourmet products.
Many vendors specialize in customizable or personalized items, giving shoppers the chance to create truly memorable gifts. Supporting these local artisans not only ensures unique holiday purchases, but also boosts the local economy and encourages small business growth in Dane County.
Food and Seasonal Treats

No holiday market is complete without delicious food, and the Dane County Holiday Market does not disappoint. Visitors can sample a wide variety of holiday-inspired treats, baked goods, chocolates, and confections. Food vendors also offer savory options such as soups, sandwiches, and gourmet snacks to keep guests energized while exploring the market.
Seasonal drinks like hot chocolate, apple cider, and coffee beverages help warm visitors on a crisp Wisconsin day. The food and drink stalls are perfect for families and friends who want to enjoy a festive meal while browsing holiday gifts.
Entertainment and Family Activities
The Dane County Holiday Market provides more than just shopping and food. Live entertainment plays a central role, with performances by local musicians, choirs, and holiday performers throughout the day. Street performances and interactive shows create a lively, festive atmosphere that adds to the magic of the holiday season.
Families with children will find plenty of activities, including craft workshops, holiday-themed games, and photo opportunities with Santa Claus and other festive characters. The market’s vibrant decorations and interactive experiences ensure that children and adults alike can enjoy the day while creating lasting holiday memories.
Tips for Visitors
To make the most of your visit to the Dane County Holiday Market, consider the following tips:
- Arrive early to secure parking and explore the full range of vendor stalls
- Bring cash for smaller vendors, though many accept credit and debit cards
- Dress comfortably for walking and bring layers, as Wisconsin weather in November can be chilly
- Check traffic and parking updates, as the market can attract large crowds
- Consider bringing a shopping bag or tote to carry gifts and purchases
Planning ahead ensures that visitors can enjoy a stress-free and enjoyable holiday experience.
Why Attend the Dane County Holiday Market
The Dane County Holiday Market 2025 is more than a shopping event—it is a community celebration of holiday traditions, local artisans, and festive cheer. Visitors can enjoy live performances, seasonal foods, and unique gifts, all while experiencing the holiday spirit of Dane County.
Attending this market is a great way to support local businesses, discover handcrafted and artisan products, and enjoy a festive day with family and friends. The combination of shopping, entertainment, and community spirit makes the Dane County Holiday Market a must-visit event for Wisconsin residents and visitors from nearby areas.
Plan Your Visit
Whether you live in Madison, Middleton, Sun Prairie, or beyond, the Dane County Holiday Market 2025 promises a memorable day of holiday fun, shopping, and festive entertainment. This event is ideal for families, couples, and friends looking to celebrate the holiday season in Wisconsin.
Be sure to mark your calendar for November 22, 2025, and make the Dane County Holiday Market part of your holiday traditions. Experience unique gifts, delicious foods, family-friendly activities, and live entertainment—all in one of Wisconsin’s top holiday markets.

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