by Ashwaubenon, WI — A Cinnabon employee at Bay Park Square Mall has been fired after a video showing the worker making racist remarks toward customers went viral on TikTok, sparking widespread outrage and prompting an immediate response from the company.
Cinnabon Worker Fired After Viral Video Shows Racist Remarks
A TikTok user posted the now widely shared video, saying she and her husband were taking a break from shopping when they ordered a caramel pecan cinnamon roll. She explained that she simply asked for extra caramel when the employee suddenly snapped, allegedly making comments about her hijab and escalating the situation.
In the recording, the worker is seen making an obscene hand gesture and using a racial slur. At one point, the employee states, “I am racist and I’ll say it to the whole entire world. Don’t be disrespectful.”
This direct statement fueled online backlash and pushed the incident into national attention.
How the Confrontation Unfolded
The customer reported that the argument began after she requested more caramel on her cinnamon roll. Instead of clarifying or responding professionally, the employee allegedly began criticizing her appearance, leading to a heated exchange captured on video.
The video quickly spread across social media platforms, gaining thousands of views and prompting questions about safety, discrimination, and customer treatment in retail settings.
Nearby shoppers at Bay Park Square Mall told local reporters they were shocked by the incident, especially given the busy holiday shopping period. Many expressed concern for families and young visitors who may have witnessed the confrontation.
Cinnabon Issues Public Statement and Takes Immediate Action
Cinnabon, headquartered in Sandy Springs, responded swiftly after the video surfaced. In an official social media statement, the company said:
“We’ve seen the disturbing video from the Cinnabon bakery in Ashwaubenon, WI, and we do not condone this behavior. The former employee was immediately terminated by the franchise owner. Their actions do not reflect our values or the welcoming experience every guest deserves.”
The company emphasized that the behavior seen in the clip goes against its commitment to guest hospitality, especially since the brand operates hundreds of franchise locations across the country.
Community Reaction and Ongoing Discussion
The viral clip has sparked broader conversations about discrimination in public-facing jobs, training for employees, and the responsibility of franchises to ensure safe and respectful customer interactions.
Social media users have called for stronger workplace guidelines, while others praised Cinnabon for taking quick disciplinary action.
Local civil rights advocates said incidents like this highlight the importance of reporting misconduct and documenting harmful interactions. Many encouraged businesses to reinforce anti-discrimination policies, especially during high-traffic seasons.
Conclusion
What began as a simple request for extra caramel quickly escalated into a disturbing confrontation that has resonated far beyond Wisconsin. While the employee involved has been terminated, the incident continues to spark conversations about respect, bias, and accountability in customer service environments.
Share Your Thoughts
Have you ever witnessed or experienced discriminatory behavior at a business? Share your experience or thoughts in the comments below.
