Neuhaus Chocolates NV has issued a nationwide recall of its Belgian Chocolate Moments Smurfs “Popping Milk Chocolates with Cookies” after it was discovered the product contains wheat that is not declared on the packaging.
Why It Matters
The recall is being taken seriously as wheat is one of the nine “major” food allergens identified by the U.S. Food and Drug Administration (FDA) — along with eggs, milk, fish, soybeans, Crustacean shellfish, sesame, tree nuts, and peanuts.
The FDA warns that people with a wheat allergy could experience a serious or life-threatening allergic reaction if they consume these chocolates.
Food recalls are not uncommon in the U.S., often prompted by concerns such as contamination, foodborne illness, damaged products, or undeclared allergens. Millions of Americans live with food allergies, making accurate labeling essential for consumer safety.
Product Details
- Product Name: Belgian Chocolate Moments Smurfs “Popping Milk Chocolates with Cookies”
- Batch Numbers: 80108690 and 80108763
- Best Use Before Date: January 13, 2026
- Distribution Dates: July 21, 2025 – August 4, 2025
- Distribution Locations: Neuhaus stores in Virginia, New York, Pennsylvania, Maryland, Washington, D.C., and through the company’s online store
- Units Sold: 150
No Illnesses Reported
The FDA confirmed there have been no reports of illnesses related to the recalled products at this time.
What Customers Should Do
Consumers who purchased the affected chocolates and have a wheat allergy should not consume them. Instead, they are advised to return the product to the place of purchase for a refund.
For those without wheat allergies, the FDA says the product does not pose a health risk, but returning it is still recommended to ensure proper handling and disposal.
Ongoing Food Safety Efforts
The FDA continues to urge food manufacturers to maintain rigorous labeling and testing procedures to prevent undeclared allergens from reaching consumers.

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